25
Jul

Finding the Extra Million Dollars Hidden in Your Business How follow-up can net you more money and grow your business.

Finding the Extra Million Dollars Hidden in Your Business
How follow-up can net you more money and grow your business.

Dan S. Kennedy
VIP Contributor
Author, Strategic Advisor, Consultant, and Business Coach

Could you use an extra million bucks?

I’ll wager the answer is yes. Well, I’m happy to direct you to where that extra million is hidden inside your business. It’s in the follow-up that isn’t happening.

Many times, owners of profitable ad and marketing campaigns are terribly slothful about this. If they spend $1,000 to get 50 calls, then only convert five to appointments and only acquire two as customers — but those customers are worth $1,000 each, they turn $1,000 into $2,000 and are pretty happy about that.

But each call cost $20, and 45 didn’t turn into appointments — that’s $900. Nearly as much waste as profit. But the total reality is far worse than that. If with diligent and thorough follow-up, another five appointments and two customers could be had, that business owner has let $900, plus $2,000, slip through holes in his bucket. If each customer can be made to refer one, and an endless chain of referrals created, the $2,900 in waste goes to $4,900, then $6,900, then $8,900, then $10,900. Let that happen once a month, and that’s $109,000 that should have been in the bucket that leaked out onto the floor. In 10 years, it’s a million dollars. It’s my experience that in just about any small business, over a 10-year term, there is at least $1,000,000 in lost money to be had. If you own a small business and would like to retire as a cash millionaire, here’s your opportunity.

Direct marketing is never just about acquiring customers — what we call “front end.” It is as much or more about retaining, repeat selling to, cross-selling to, and ascending customers on an ongoing basis — what we call “back end.” It is also the means of building a system to prevent leads or prospects, who could be converted to customers, from getting lost and coming and going unnoticed.

Here are some of the holes in business buckets, through which money leaks:

1. The person who calls and asks questions, stays unknown, and gets no follow-up. Remember, you paid for that person. If you don’t capture his contact information so you can do follow-up marketing, you wasted your money.

2. Little or no follow-up on leads obtained at trade or consumer shows. This is particularly abysmal. In my most recent experiment at a big, local home and garden show, I visited nine competing companies’ booths, very clearly presented myself as a viable prospect for their products, made it clear I was not interested in lowest price and made sure they had my complete contact information (except email, which I do not use).

And what follow-up did I get? By mail? Zero. By phone? Zero. Each of those exhibitors paid to get me, then they did nothing with me.

3. No follow-up on referrals. When Betty says, “I told Billy about you. I hope he gives you a call,” the correct response is not: “Thanks, Betty. I hope he does, too.” That’s the common response, but it most certainly is not the correct response. You ask for and get Billy’s address so you can send him a copy of your book or information package, with a note mentioning Betty’s recommendation or a note from Betty, and an offer or offers. If Billy fails to respond, you send him a second letter. And a third, fourth and fifth. With offers. And you put him on your newsletter list and send him your monthly newsletter. With offers. You enroll him in your six-week email “course” tied to your product or service. That’s follow-up.

4. No immediate follow-up to new customers. Newly acquired customers need to become frequent and habitual repeat purchasers or ascend to higher levels of membership or somehow move from first transaction to committed rela­tionship. This means they need to be quickly thanked, welcomed and brought back, moved up or otherwise committed. Think about the last five times you patron­ized a business for the first time — store, restaurant, ser­vice company, professional practice. What formal thank-you did you get? In four or five out of five, none. What “welcome to the family” gift did you get? None.

5. No prevention or organized rescue efforts related to lost cus­tomers. For more than 30 years, surveys have consistent­ly revealed “indifference by provider” as, by far, the #1 reason customers leave a business and drift elsewhere. Not some egregious act of incompetence or negligence or insult, not cheaper prices, not anything major. Just a sense of indifference toward them. That left them open to easy seduction.

The best answer to lost customers is, of course, not having any. That requires very frequent, very consistent, and interesting online and offline communication. On-time rescue efforts work. Every kind of business has a set time by which a customer should be back — for the clothing store, it’s once before each season; for the diner, it might be every morning; for the auto salesman, every three years. Whatever it is for you, alarm bells should go off for every customer not back before his stamped-on expiration date, and that alarm should set in motion a flurry of marketing and follow-up activity.

I’ve just named five holes that exist in many businesses, but there are other holes. You have to find every hole in your business and plug it.

16
Jul

The Path To Finding Better Entrepreneurs

The Secrets to Achieving Success as an Entrepreneur in Pennsylvania

The economy of a country is oftentimes dependent on how much activity entrepreneurs are making themselves involved in when it comes to the world of business. In addition, to succeed in terms of value and wealth of a country can happen yet again with the help of enterprise and entrepreneurship development.

Thus, what are the things that you have to keep in mind in the world of entrepreneurship and being a successful entrepreneur in Pennsylvania? You can learn more about becoming a successful entrepreneur in Pennsylvania when you view here for more.

Before you can discover more from this website what it takes to becoming a successful entrepreneur in Pennsylvania, you have to know the basic definition of an entrepreneur first. According to most definitions of entrepreneurs, you will see that these people are the ones who go into business taking on new risks and initiatives in order for them to earn some profit. To be an entrepreneur, one must be more than willing to take some risks. Moreover, success is a given in this venture if you are able to attain some profit earnings in the end.

There are some people who assume that entrepreneurs are gamblers for they take risks, but this is never the case. The risks that entrepreneurs are willing to take are telling that they can still make some money out of them.

The feasibility of an opportunity is what you can expect a good entrepreneur in Pennsylvania will do and identify. The next step to identification of feasible opportunity is being able to determine if this opportunity will be a viable one. Usually, a good entrepreneur in Pennsylvania will not delve further with the idea if it not feasible at all. On the other hand, if it is feasible, the entrepreneur will then proceed in taking the idea further. The entrepreneur then proceeds in making a business plan and then launching this new business. You can click for more in starting and making a business plan here.

In simple terms, a business only becomes successful by combining the new ideas, skills, people, and resources needed by the entrepreneur.

Thus, the role of an entrepreneur begins in being able to think of new products or services that they can make business with. Two of the most common characteristics to be an entrepreneur in Pennsylvania will be innovation and creativeness. You need to have what it takes to really own up to your business. Aside from that, you have to know how to manage your own business without the aid of other people. Lastly, you must know how to market, produce, and finance your services and products successfully.

16
Jul

Why Resources Aren’t As Bad As You Think

Importance of Business Executive Coaching.

The experience, exposure and real-life challenges that constantly test your ability to raise is the best option when it comes to giving you real-life situations as it will equip one with the needed knowledge in order to facilitate a good communication in an office. The business executive coaching is similar to this as it will also require experience, exposure and real life challenges that will help someone to be in track. It is good to have different objectives in order to be able to solve problems and be able to have different remedies for different situations in a business.

In order for one to have the best business leadership skills he or she will need to polish and sharpen the skills in the same field from executive coaching. This page will offer more information on the importance of business executive coaching. It is crucial for a business executive to have leadership skills that would be required to map a strategic priority, raise the competitive level of organization and team and boost operations efficiency and productivity in the company.

Such can be polished from learning from a reputable executive coaching professional or by joining a reliable CEO association or CEO club in such an area. This usually offer a brief, hands-on experiences for business leadership training. The benefit of sitting in a CEO peer group is that one can get answer to specific problems and look for solutions for particular challenges since members from such conference will provide performance solutions to help one get a fresh perspective into how one can go about the answers of such a problem. This is the fact that the CEO club members themselves have hard to steer their farms through typical challenges small and medium-sized companies face.

The best way to have suggestions for a certain solution is based on proven experiences and not theories. This business executive coaching should be crucial in helping a business executive to get knowledge on crucial responsibility as a team leader. Through this, the business executive can use the responsibilities such as prioritizing tasks along with depth handling of people’s issues while being able to keep a fine balance between the two.

For a task force to be able to get focused, productive, motivated and empowered to meet the targets and be able to produce and be focus on the task at hand, it is good for a business executive to attend a business executive coaching which will make him or her be able to sort the differences and be able to align the employees and be a good team leader. To be able to effectively balance and manage the tasks with smarter time management and a result-oriented approach, it is good for business executive to attend the coaching in order to be able to identify his or her strengths and weaknesses and be able to push through.

15
Jul

5 Uses For Stress

Where To Find Places That Offer The Best Massage and Body Rub

Because of all the stress that comes with our daily lives, a lot of individuals are now looking for different ways to relax and relieve some stress. And one of the most effective ways to do so for a lot of people is going for massages and body rubs. The problem is, where do you find a place that offers the best ones? And, you really wouldn’t want to waste your time and money in places that have no idea what they’re doing, right? Worry no more! Listed below are some tips on how you will be able to find a place that offers the best massages and body rubs!

1. Browse For Place Online

In this age of modern technology, most places and businesses are bound to have their own website or webpage on the internet. With just the right words and a click of a button, you should be able to find a list of different places that you can choose from in seconds. From there, you should be able to then read more and know more about these different places. these websites and pages should also have a list of the services that they offer and have their contact information displayed. If you have any further inquiries, you can always contact them by sending them a message online or calling directly. On some pages, you may even find a comments or feedback section where other clients can comment about how the service went.

2. Ask Around Your Family Or Friends

There’s a great possibility that at least one of your friends of family members regularly goes for a good massage or body rub. It would be a good idea if you ask around and find out if they know of a good place or two. You can ask them about the services, and maybe even the cost. You may even start asking them why they like a particular place so much. If someone close to you liked a particular place’s services, then there’s a huge possibility that you’ll end up liking it too. With luck, you may even get a discount if your family member or friend knows the owner or the masseuse well enough.

If you want to learn more about how you will be able to find the best places where you can get a good massage or body rub, you can always look up related articles on the internet. You should now then be well on your way to getting that relaxation that you deserve with these easy and simple steps.

13
Jul

Lessons Learned About Entrepreneur

How to Start Up a Business
Do you find yourself often daydreaming about finally being able to leave your desk job for the rest of your life? Do you feel stuck in doing the corporate grind every day? Do you find it sad to picture that you will be staying there in your day office job until you retire from working? If you feel this way then you need to be aware that there are alternatives for you. If you want to be the one in control in your life then you can look into setting up your own business.
There are many people who are feel trapped and limited by their office jobs so they jump into entrepreneurship. They desire to be their own boss that is why they choose to have their own business.
The first thing that you can do is to read more about the ways that you can begin your business. You can get this from a website about putting up one. But of course it doesn’t mean that you have to rely on just one website. You can visit various websites so that you can get more info on how to become an entrepreneur.
What you need to do is to decide on what will your business be about. This will depend on the capital that you have. If you want stability you can choose to start your business now while you are still in your desk job. This allows you to greatly minimize the financial risk that comes with having one’s own business. You can then resign from your job once you see that your business is already earning much more from it and you have found ways for your business to be sustainable.
In order to decide on what kind of business you will have you can look into your interests or passion. The reason for this is that it is much better if you have at least an interest in the business that you will be doing. By being interested in it, you will be able to sustain the long hours that are needed to do in building up the business.
After that you need to save up on capital so that you can start it. If your business is about selling products then you need to find great suppliers of the products that you are going to sell. You also need to have a marketing plan on how to sell this to people. Thanks to the internet it is now easy to do marketing. You can set up social media channels of your business so that you can sell online. You can then advertise this channel in your personal social media channels.

12
Jul

A 10-Point Plan for Awards (Without Being Overwhelmed)

Dementia Society of America gives Dementia SMART Award to Envoy America

The lives of people have definitely changed with the help of technological advancements, which you can see right away as you wake up. This includes Envoy America, which this website proudly mentions, especially that it contributes to the welfare of the society. Envoy America, a ride-sharing service, focuses on transporting people with Dementia in the safest and healthiest way. This company also offer extra assistance, which makes Dementia patients more comfortable. The Dementia SMART Award was given to them by Dementia Society of America. Click this link to learn more with regard to their award.

The services of Envoy America are indeed of high quality, which are well thought and executed by their team of experts. All of their drivers have finished a certain certification and training in order for them to be allowed to go on duty. Here in Envoy America, the family members of Dementia patients do not need to worry about them because they can reach their destination in the safest way. Read more to know the process of certification of drivers in detail.

Dementia patients are often seen as people who can no longer function a hundred percent in their community. With the help of Envoy America, this stereotype has been broken. Read more here to learn about the benefits of Envoy America to Dementia patients. You will never regret the services that they can offer.

The main purpose of Envoy America is making senior citizens feel that they are highly capable of standing on their own feet despite their situation. Socialization is proven to be one way of improving their health status. Envoy America is the pioneer in making this amazing change. This pioneering company in breaking boundaries for Dementia people has more to offer in the future. It is such a joy that more people are already thinking of the needs of others through their services. Dementia Society of America surely knows who they should award when it comes to the uplifting of the health of Dementia patients. Click here to have the latest updates about Dementia Society of America.

Truly, people have already moved to start an incredible change in the society by thinking and implementing their bright ideas. Both Envoy America and Dementia Society of America have strived hard to break barriers. Click here to learn more about their projects that you can be a part of if you are willing to give a hand to those who highly need assistance.

People with dementia deserve to get the best services, which are made only for them. Age and health issues are no match for the services offered by the most concerned companies. Discover more about Envoy America by visiting their homepage. Call or email them now to have the latest updates about their services.

10
Jul

Lessons Learned from Years with Science

What Will Make You to Prefer Math and Science Tutoring Services

It is great to note that for a kid to know things better it is trough learning where he or she can understand the concepts. It is good to note that with the schoolwork not all of the pupils are the same.

It is a good thing understands that an approach that will suit every learner will be the best thing to apply. you should know that tutoring services are one of the ways that you can enhance better understanding for your kids. You should know that science and math is one of the subjects that most of the learners do find odd in their area of study.

The math and the sciences is one of the areas of the study that will require more of the time to learn more and understand the concepts. You should know that even though the schools are there at times it is not enough for the learners to get all that they need to have s full understanding.

The use of the math and science tutoring is one of the things that can supplement the way that you kid will understand the concepts. There are much of the benefits that your kid will get when it comes to the tutoring services. The following are some of the reasons that would make you to hire the science and math tutoring for your kid.

You should know that the need to have a total focus on your kid’s abilities would be a crucial thing. It will be a good idea to have someone who will help you to know what your son or daughter is capable of when it comes to math and science. Knowing them would be an important thing, as you will stand the best chance to have a total focus on the areas of weakness.

The study gaps and the skills that your kid lacks will be a thing that the services will have much to offer. You should know that when it comes to your kid it will be an excellent thing to make sure that you have a way of fulfilling the concepts and as well as the things that he or she does not know. You should know that the personal approach would have much to offer when it comes to your kid.

It is a good idea to know that the personal tutoring will be more effective than the group studies as it will focus on him or her alone. It is good to know that you will have fewer worries when it comes to homework, as you will have the best services at your disposal. The progress of your kid will be subject to measurement through the regular tests.

10
Jul

The Key Elements of Great Business

Choosing for Legal Services

Either you prepare for your will and testament, purchase a house, or start your own business, or even consider filing a lawsuit, it is important in the process to get a legal assistance. An attorney can be of great help especially in advising you your rights under the law and provide you with the information regarding he legislation that may affect you along the way.

It is like selecting a physician when you select for the attorney. Attorneys concentrate into the specific type of cases like what the doctors do. The initial step that you have to do is to first define the very nature of this matter and then try to look for the lawyer that can help you to address all of your needs and the one who can help you with your case. Though there are some attorneys that practices general law, there are also those lawyers that solely concentrate on the areas like criminal law, labor relations, real estate, family law, taxation, and many more.

However, not like the physicians, in most of the states there is no certain specialization exam for the lawyer where they can take to demonstrate their knowledge on that legal field. The doctor will become a board certified, while a lawyer does not have any certifications. For this reason, you need to be sure that the one you hire for your legal problem is indeed the right one and you need to be sure they have the required skills to help you with your problem to prevent unexpected events.

It is good to ask your friends or your neighbors for the recommendation so that they can advise you on where to find for the best lawyer.

Try to check also if you can find one in the lawyer referral service that is usually being listed on the telephone directories. You try to consult their even half an hour without any charge or they will not charge you with a nominal fee, and they will just render whatever service is agreed that can be necessary for your case.

If the lawyer you consulted cannot handle the case, then that is the time they are to refer you to the other lawyer they know can best help you. The advantage of going to the referral services is that they can give you another lawyer that can help you with your problem.

You can check also the yellow pages of your phone directory since some lawyers advertise their service over the yellow pages. But make sure that you will verify the information that the lawyers put in the yellow pages and make sure that their claims are legit in terms of the services and the amount of the payment for the problem you want to consult.

10
Jul

Finding Similarities Between Construction and Life

How To Find The Best Construction Company.
If you are seeking to settle with a good construction entity, view here how to make sure you’ve found those that are imminently invaluable after you’ve done your research. These companies specialize in coming up with a good building or any other establishment so you need to hire them.
You are advised to do your research on the this website where there are many websites and blogs that are owned by the construction firms. For those that cant access the internet homepage, they need to discover more from their friends that will narrate to them more information about the most lucrative construction agency.
Its imperative to have a check on what the construction corporations have on their offices since this is where they have a base for their operations. When you have found different construction firms, it’s necessary and advisable to list all of them so you can then compare and contrast about their operations and this will enable you to pick the best.
When choosing a certain construction company, you must click here for more vital features. For those yearning to hire a construction firm, they are supposed to choose those that have awesome experience for this shows how exposed they are.
For you to learn abbot the skied and knowledgeable construction company, you need to ascertain if they are more experienced and exposed. The advantage of a construction agency that is expertise is they have an awesome number of years where they have handled many construction services.
Make sure you’ve hired a high-quality oriented construction company that will offer mesmerizing services. As you search for a construction company that is of high quality, you are advised to check if they have track records and if people revere and hire them often.
The most pertinent thing now about a good construction firm is they will relay to you five star ratings and affirmative reviews on what they have done previously. The cost of booking a construction corporation also needs to be checked where you will only settle with a construction company that will fit well into your budget.
You can do this by listing and examining more about the charges from different construction firms so you may get more clues about the fairest firm. Its necessary to think of a construction company that have the legit and genuine copies to show if they are registered by the government or not.
On this issue, you need to know there are quacks and scammers and this company are unscrupulous in their service delivery and they can exploit you. Construction operations are sometimes marred with risks and injuries where workers may ask for compensation so hiring a construction firm that is insured will shield you from settling such claims.

10
Jul

Doing Vacation The Right Way

Note: Should I write about generally about business in las vegas?

Choosing Window Services: What You Need to Know

There are ideal ways to maintain your home and you have to be well aware of them. Doing the job right means knowing all about windows, how to fix, and how to replace them. There are a ton of companies that can offer you help in this and age. There are professionals in these companies that can change your windows the right way. You would need this type of window service to benefit you as a homeowner. The ideal window services involved repairs, replacements, and installations.

What matters most is that you choose a company that is able to deliver services that meet your specific needs. There’s a certain kind of challenged to choosing the right company mainly because you’re spoilt for choice. These agencies need to showcase the different ways in which they can enhance your home. It’s important that these companies are able to address and fix your window problems at the same time.

There are several factors to consider in order to ensure good results. It’s always worth it when you find a service that is right for you. First, you have to consider the reputation of the agency. And it’s always a good thing if the company has a lot of experts as well. You should always assess the quality of the agency’s services because that should matter more than lot of things. Services have to exceed the needs of the customers at all times and not just meet them. This is basically how you replace your windows in the most efficient ways.

To choose a window service, you may have to visit this page here! You need to know what your windows need, which would entail visiting this website. This home venture is something you need to read more about here. If you read more now then you can definitely make a huge difference on how things proceed. You should definitely view here for more of the window services that are available in your local area. It’s up to you to do more research on these matters so that things would go well. You definitely want to know more about this particular company that has gotten rave reviews over the years. Choose this service because it’ll the right solutions with regards to fixing or replacing your windows. You may even want to know more about this company that offers a complete range of window solutions that meet your needs. There is so much more about window service companies that you can discover and take advantage of. It’s best to click here for more information about window companies and the services they can deliver. It goes without saying that window services will change your life for the better.